Client: Hotel business on the South Coast
The Challenge
Our client, a long-standing hotel located on the South Coast, was operating at a significant annual loss of £400,000. The hotel faced intense competition, declining occupancy rates, and an urgent need for reinvestment and refurbishment. However, the cost of such a transformation offered a weak return on investment, leaving shareholders reluctant and concerned about the long-term viability of the business.
The Solution
Accountlets conducted a strategic business review and identified a much more viable path forward. We recommended a change of use—converting the 70-bedroom property into a specialist care home. Given its superior seafront location and the growing demand in the care sector, the building was ideally suited for this transition. We supported the client with the financial modelling, business case, and key introductions to experienced care operators.
The Results
This strategic pivot transformed the business from an annual loss into a potential profit of £900,000. The care home, now run by expert operators, enjoys strong occupancy, significantly less competition, and a stable long-term revenue model. What was once a struggling leisure business is now a prime, purpose-driven care facility in high demand.
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